Evoto announces massive Evoto 8.0 update, creator marketplace

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Evoto announced Evoto 8.0 at its annual launch event, featuring enhancements to its Evoto Desktop, Evoto App and Evoto Video products, as well as introducing a new Asset Hub. Highlights of the feature enhancements include portrait retouching directly inside DaVinci Resolve, story-based culling for high-volume shoots, reusable workflow templates, and an SDK for production teams.

Lindsay Adler talks Evoto 8’s new portrait enhancement features.

“Evoto is built to give photographers the most speed and the most value in the industry, without asking them to give up their judgment. That creative call on every image is what a photographer brings to the work, and this release is built to protect it,” said Jay Peterson, U.S. Revenue and Marketing Director, Evoto AI.

Among the highlights is the new Asset Hub, behind which the company is putting $500,000 in a “Creator Program” to encourage photographers in the community to sell different looks.

“A photographer’s style might be the reason clients book them,” Peterson said, “this gives that same style a second way to generate income.”

Evoto is backing the program with a $500,000 Creator Reward Pool. Photographers who join between Sept. 22 and Dec. 31, 2026 receive $50 once their first asset gets approved and goes live, and the top 20 creators by total sales during the campaign each receive an additional $100. Applications are open.

Creators keep 60% of net sales, with no listing fee. They retain ownership of their assets and may sell the same work non-exclusively on other platforms.

More than 1.2 billion photographs have now been processed through Evoto,  the company said. The company supports 1.2 million professional photographers and 60,000 studios, and has expanded from 158 countries at its 2025 launch to more than 200 countries and regions in 12 months.

Among the highlights:

Evoto Video extends portrait retouching into moving footage. Unlike a single image, a video clip is hundreds of individual frames. A 30-second clip could contain more than 700 separate frames. Retouching a face consistently, as the person moves and the light shifts, becomes possible with Evoto Video. Evoto’s core portrait retouching now runs directly inside DaVinci Resolve, allowing editors to refine faces and skin on a clip without leaving the timeline or exporting to another application.

Evoto Video also adds Hair Shine, which tracks along the strands as the head moves; conservative teeth whitening that reduces yellow without removing ivory; and Facial Fullness, which restores volume flattened by lens or lighting and follows the face as it turns. Color Match works across clips too: set a still image as the reference, match one clip, then apply that direction to the rest in a single click — bringing footage shot on different cameras, locations and times to a consistent look.

Story-Based Culling organizes a shoot before editing it. Storyline Mode organizes a set into the chapters a photographer chooses; frames that don’t clearly belong are left unassigned rather than forced into the wrong place. General Mode groups visually similar images by subject, setup or scene — even when captured hours apart — for list-based work such as school photography, product shoots, real estate and events. Evoto surfaces the strongest frames within each chapter; the photographer makes the final picks. Segment structure carries through to delivery, so clients receive a gallery that follows the narrative of the day rather than an unsorted folder.

Workflow, SDK integration, and production at scale – For studios running the same job repeatedly — school portraits, monthly headshot days, a recurring product shoot — Workflow saves a production path from import through delivery for reuse. What carries over is the process, not the creative decisions. For larger production teams, Evoto’s SDK connects directly to the Evoto desktop app, allowing teams to script recurring steps such as importing, applying presets and exporting.

Evoto Desktop 8.0‘s retouching updates focus on corrections that preserve texture and identity:

  • Precision Freckles & Acne Retouching — targets blemishes while leaving freckles, moles and scars untouched
  • Face Shadow Removal — reduces distracting shadow while preserving facial structure and skin tone
  • Clothing Moiré Removal — removes moiré on fine fabrics while preserving weave and folds
  • Liquify Background Repair — restores background lines distorted by subject reshaping
  • Sweat Stain Removal — clears marks while preserving fabric texture
  • Generative Expand — extends the frame for reformatting without inventing new subject matter
  • The release also improves Background Extraction and adds orientation-aware AI Crop. Across these tools, Evoto reads the image in context — subject, light, color and environment — before adjusting, so every correction stays true to the original photograph.

A redesigned Home screen brings Create Project, Tethered Shooting, Workflow and Asset Hub into one launch surface, and Evobot, Evoto’s in-app assistant, answers questions in natural language and links to the relevant control.

Evoto App adds tethered capture directly to mobile, so frames land on the phone as they’re shot — letting photographers review in real time and show a client a finished-looking frame on set. The Evoto App also gains Hot Presets, portrait retouching, Color Match, full color controls, Motion Blur and Relight5.

Evoto 8.0 introduces Asset Hub, a marketplace built into the editor that brings official and creator-made presets, AI Looks, AI background fusions, backdrops and skies into one place. It launches with more than 400 official assets, professionally curated, with the library continuing to grow. Any asset can be applied to the photographer’s own image before it is bought — the hub minimizes, the edit continues, and permission is checked only at export.

Masters’ Signature Presets bring collections built by working photographers out of delivered client work. A look that performs on a single frame is straightforward; one that holds across a full gallery, through changing light and locations, is a different matter.

Evoto 8.0 is available now. Evoto Desktop is free to download on macOS and Windows, and the Evoto App from the Apple App Store and Google Play Store.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.